Dynamic Senior Product Manager with 10+ years’ experience driving digital product success in high-scale environments - within crypto, SaaS, B2B and B2C.
Adept at both high-level strategy and hands-on execution, I lead cross-functional teams to deliver secure, innovative, and engaging solutions. My expertise spans growth strategy and acquisition, rigorous risk management (including KYC/KYB and regulatory compliance), and boosting user engagement and retention through data-driven experimentation and agile methodologies.
Core competences
Product lifecycle & Growth strategy
Conversion rate optimization, CRO, SEO & A/B Testing
Risk management, compliance, account security, ATO prevention
Engagement, retention & reactivation initiatives
Data-driven decision making & quantitative analysis
Cross-functional leadership & stakeholder management
Agile project management
People leadership
Passion for crypto and emerging technologies
03/2024 - now
On-site
Senior Product Manager
Nexo
Nexo is a world-class crypto wealth platform with 8M+ users worldwide.
Areas of ownership:
Acquisition
Account security
User identity
KYC
KYB
Sign up
Regulatory compliance
Spearheaded customer onboarding optimization for both individual and corporate clients
Improved conversion rates by 15% across iOS, Android, and web platforms
Reduced Corporate clients screening time by 80%
Enhanced account security while maintaining seamless user experience
Collaborated with cross-functional teams to optimize user journeys
Led the end-to-end UK compliance initiative in order to comply with the regulation and preserve market share
Leveraged data-driven insights to deliver intuitive, secure experiences for global users
Led the integration of of an AI-based risk-management engine with the FCC team
Led 3 squads of 20+ engineers
03/2022 - 03/2024
Remote
Senior product manager
Contractor
Sesame.bg : Casino
Managed 16 engineers in building core platform infrastructure
Created backbone B2C bonus and rewards system
Translated business opportunities into clear roadmap from ideation to execution
Implemented full product lifecycle management with strategic prioritization
OTP Bank
Created an 18 month product growth plan (Acquisition and Retention) for unsecured cash-loans and credit card products, based on the business ambition of increasing YoY product revenue by 3%
CharlieHR - HR SaaS
Drove operational excellence in startup environment:
Implemented OKR framework to maximize reach and customer impact
Used "discover-build-measure-learn" methodology to increase customer engagement by 10%
Decreased time to market by 50% through process optimization
Translated business opportunities into clear product roadmap
Amadeus Travel
Increased market share by 1% for Amadeus (B2B travel space) by implementing door-to-door booking experience for business travellers (Microsoft, Accenture, KPMG, Allianz Group, VW Group, Bosch) and delivered seamless integration with corporate travel systems.
07/2021 - 05/2022
Remote
Group Product Manager
Ocado technology
Oversaw a team of 3 product managers
Outlined the vision and strategic roadmap (12+ months) to ensure enduring customer success in the B2B domain
Reduced operational cost of collecting customer orders by £1M per client on an annual basis
Developed an in-store fulfilment solution, resulting in an a £1 billion yearly revenue
Led multiple engineering squads
Quantitative analysis using Google Data Studio and Tableau
Worked closely with Sales, Marketing and Customer Success
Wrote functional and non-functional requirements
Regular stakeholder updates on delivery and learnings
07-2019 - 07/2021
London and Bulgaria
Group Product Manager - FT Group
Financial Times
Oversaw a team of 4 product managers
Drove up user engagement by 21% YOY
Optimised the conversion funnel from 2.8% to 5.5%; uplift of £1 million YoY revenue of one of the flagship products
Improved month-on-month B2B acquisition rate by 5%
Hands-on working with multiple engineering squads using the Spotify model
Product execution from vision to deployment and ongoing impact optimisation
Quantitative analysis using Amplitude and Google Analytics
Cross-functional collaboration with Sales, Marketing, Compliance and Commercial teams
Defined quarterly OKRs and secured stakeholder alignment
11/2017 - 07/2019
Gibraltar
Senior Product Manager
MoPlay.com
Led the customer acquisition & retention engineering squads to increasing conversion by 20% within 3 months of product launch
Increased customer lifetime value by 20% quarter on quarter by implementing a highly personalised customer communication strategy
Data pipeline integration, customer segmentation engine and multi-channel communication integration
A/B testing and conversion funnel optimisation
Analysis of qualitative and quantitative data to make key decisions on prioritisation
Day-to-day working with 2 engineering squads, sprint planning and execution
03/2015 - 11/2017
Gibraltar
Senior Product Manager
Lottoland
As part of our CRM effort, I have implemented gamification engine to our product offering that resulted in an increase of weekly active users by 4%
Increased monthly customer spend by 11% as a result of implementing sharper segmentation targeting tool
Responsible for improving customer lifetime value and increasing new user acquisition and retention through our native app channels
Day-to-day planning and execution with 2 engineering squads, using a fortnightly Agile cycle planning
Conducted user research through customer interviews and collecting on-site feedback
11/2011 - 03/2015
Bulgaria
Product Manager
Net labs
Marketing systems product development
Product backlog prioritisation
Maximising ROI on newly-developed features
Identifying key business areas to improve; translate them into technical requirements and creating overall execution plan
EDUCATION
UNWE, Bachelor's degree
09/2008 - 05/2011
Economics, Management, Sociology, History of Economics, Microeconomics, Macroeconomics
Bachelor's degree in Economics
09.2006 – 06.2008
Technical University of Sofia