Ivan Hristoff – personal website

Ivan Hristoff

Product Manager

Dynamic Senior Product Manager with 10+ years’ experience driving digital product success in high-scale environments – within crypto, SaaS, B2B and B2C.

Adept at both high-level strategy and hands-on execution, I lead cross-functional teams to deliver secure, innovative, and engaging solutions. My expertise spans growth strategy and acquisition, rigorous risk management (including KYC/KYB and regulatory compliance), and boosting user engagement and retention through data-driven experimentation and agile methodologies.

CORE COMPETENCES

  • Product lifecycle & Growth strategy
  • Conversion rate optimization, CRO, SEO & A/B Testing
  • Risk management, compliance, account security, ATO prevention
  • Engagement, retention & reactivation initiatives
  • Data-driven decision making & quantitative analysis
  • Cross-functional leadership & stakeholder management
  • Agile project management
  • People leadership
  • Passion for crypto and emerging technologies

Experience

Senior Product Manager, Nexo (2024 – now)

Nexo is a world-class crypto wealth platform with 8M+ users worldwide.

  • Spearheaded customer onboarding optimization for both individual and corporate clients
  • Improved conversion rates by 15% across iOS, Android, and web platforms
  • Reduced Corporate clients screening time by 80%
  • Enhanced account security while maintaining seamless user experience
  • Collaborated with cross-functional teams to optimize user journeys
  • Led the end-to-end UK compliance initiative in order to comply with the regulation and preserve market share
  • Leveraged data-driven insights to deliver intuitive, secure experiences for global users
  • Led the integration of of an AI-based risk-management engine with the FCC team
  • Led 3 squads of 20+ engineers
Areas of ownership:
  • Acquisition
  • Account security
  • User identity
  • KYC
  • KYB
  • Sign up
  • Regulatory compliance

Senior product manager, Senior product manager (2022-2024)

Sesame.bg : Casino

  • Managed 16 engineers in building core platform infrastructure
  • Created backbone B2C bonus and rewards system
  • Translated business opportunities into clear roadmap from ideation to execution
  • Implemented full product lifecycle management with strategic prioritization

OTP Bank

Created an 18 month product growth plan (Acquisition and Retention) for unsecured cash-loans and credit card products, based on the business ambition of increasing YoY product revenue by 3%

CharlieHR – HR SaaS

Drove operational excellence in startup environment:

  • Implemented OKR framework to maximize reach and customer impact
  • Used “discover-build-measure-learn” methodology to increase customer engagement by 10%
  • Decreased time to market by 50% through process optimization
  • Translated business opportunities into clear product roadmap

Amadeus Travel

Increased market share by 1% for Amadeus (B2B travel space) by implementing door-to-door booking experience for business travellers (Microsoft, Accenture, KPMG, Allianz Group, VW Group, Bosch) and delivered seamless integration with corporate travel systems.

Group Product Manager, Ocado technology (07/2021 – 05/2022)

  • Oversaw a team of 3 product managers
  • Regular stakeholder updates on delivery and learnings
  • Outlined the vision and strategic roadmap (12+ months) to ensure enduring customer success in the B2B domain
  • Reduced operational cost of collecting customer orders by £1M per client on an annual basis
  • Developed an in-store fulfilment solution, resulting in an a £1 billion yearly revenue
  • Led multiple engineering squads
  • Quantitative analysis using Google Data Studio and Tableau
  • Worked closely with Sales, Marketing and Customer Success
  • Wrote functional and non-functional requirements

Group Product Manager – FT Group, Financial Times (07/2019 – 07/2021)

  • Oversaw a team of 4 product managers
  • Drove up user engagement by 21% YOY
  • Optimised the conversion funnel from 2.8% to 5.5%; uplift of £1 million YoY revenue of one of the flagship products
  • Improved month-on-month B2B acquisition rate by 5%
  • Hands-on working with multiple engineering squads using the Spotify model
  • Product execution from vision to deployment and ongoing impact optimisation
  • Quantitative analysis using Amplitude and Google Analytics
  • Cross-functional collaboration with Sales, Marketing, Compliance and Commercial teams
  • Defined quarterly OKRs and secured stakeholder alignment

Senior Product Manager, MoPlay (11/2017 – 07/2019)

  • Led the customer acquisition & retention engineering squads to increasing conversion by 20% within 3 months of product launch
  • Increased customer lifetime value by 20% quarter on quarter by implementing a highly personalised customer communication strategy
  • Data pipeline integration, customer segmentation engine and multi-channel communication integration
  • A/B testing and conversion funnel optimisation 
  • Analysis of qualitative and quantitative data to make key decisions on prioritisation
  • Day-to-day working with 2 engineering squads, sprint planning and execution

Senior Product Manager, Lottoland (03/2015 – 11/2017 )

  • As part of our CRM effort, I have implemented gamification engine to our product offering that resulted in an increase of weekly active users by 4%
  • Increased monthly customer spend by 11% as a result of implementing sharper segmentation targeting tool
  • Responsible for improving customer lifetime value and increasing new user acquisition and retention through our native app channels
  • Day-to-day planning and execution with 2 engineering squads, using a fortnightly Agile cycle planning
  • Conducted user research through customer interviews and collecting on-site feedback

Senior Product Manager, Net labs (11/2011 – 03/2015 )

  • Marketing systems product development
  • Product backlog prioritisation
  • Maximising ROI on newly-developed features
  • Identifying key business areas to improve; translate them into technical requirements and creating overall execution plan

Education

UNWE, Bachelor’s degree

09/2008 – 05/2011 

Economics, Management, Sociology, History of Economics, Microeconomics, Macroeconomics

Bachelor’s degree in Economics

09.2006 – 06.2008

Technical University of Sofia