A seasoned leader, with demonstrated product skills and more than 10 years of experience in managing the end-to-end product life cycle of a wide array of digital products. Proven track record of leading cross-functional teams (B2B SaaS and B2C) towards achieving positive business outcomes and an ambassador for building a lasting relationship with the end user.
Areas of Expertise
End-to-end product life cycle management
Commercially-minded
Critical and Analytical Thinking
Leadership Skills
Problem-solving
Effective Communication
B2C and B2B SaaS products
Experience in online gaming and betting, travel, retail, publishing and HR SaaS
05/2022 - now
Remote
Product lead
Contractor, HR SaaS, Banking, Travel
Being a contractor for the past year, I have led cross-functional teams, following the full Product Lifecycle development framework - from Business vision to Product Strategy, ideation, delivery and measuring results. Industries: HR SaaS, Banking, Travel.
Objectives
March towards Operational Excellence: improve every aspect in the way that we do delivery in an Agile environment; using OKRs as a framework
Set a strategic product direction: connect the Company Vision with real-life customer problems in order to create a Product Strategy that we can execute on and further prove that it brings user value
Product delivery, measuring success and iterating
07/2021 - 05/2022
Remote
Group Product Manager
Ocado technology
Key outcomes
Establishing the vision and strategic roadmap (12+ months) for long-term customer success in the B2B space
Reduced operational cost of collecting customer orders by £1M per client on an annual basis
Responsibilities
Leading the product development of a solution that drives a £1 billion yearly revenue
Leading multiple engineering squad
Quantitative analysis using Google Data Studio and Tableau
Product discovery sessions, focus groups and prioritisation
Writing functional and non-functional requirements
Regular stakeholder updates on delivery and learnings
07-2019 - 07/2021
London and Bulgaria
Group Product Manager - FT Group
Financial Times
Key outcomes
Optimised Investors Chronicle conversion funnel from 2.8% to 5.5%; adding an additional £1 million annual revenue
Driving up the user engagement by 20% YOY
Responsibilities
Hands-on Leading multiple engineering squads
Product development execution from vision to deployment, and ongoing impact optimisation
Quantitative analysis using Google Data Studio and Tableau
Backlog prioritisation
Creating and executing on an outcome-driven roadmap
Connecting the business vision with the product strategy
Defining OKRs
11/2017 - 07/2019
Gibraltar
Senior Product Manager
MoPlay.com
Led the Acquisition funnel & native onboarding journey
A/B testing implementation for funnel optimisation
Coordinating and conducting customer and market research to ensure solving customers' most important problems
Analysing of qual and quant data to make key decisions on prioritisation
Leading Multiple engineering squads
Regular stakeholder updates on delivery and learnings
03/2015 - 11/2017
Gibraltar
Senior Product Manager
Lottoland
Managing 10 hybrid applications within their e-commerce ecosystem
Working on responsive website development workstream
Conducting user research of transactional and on-site behaviour in conjunctions with the UX team
End-to-end development of an interactive user retention game
Developed the internal bonus tool, used as SaaS by our B2B team
11/2011 - 03/2015
Bulgaria
Product Manager
Net labs
Marketing systems product development
Product backlog prioritisation
Maximising ROI on newly-developed features
Identifying key business areas to improve; translate them into technical requirements and creating overall execution plan
EDUCATION
UNWE, Bachelor's degree
09/2008 - 05/2011
Economics, Management, Sociology, History of Economics, Microeconomics, Macroeconomics
Bachelor's degree in Economics
09.2006 – 06.2008
Technical University of Sofia